As passenger expectations continue to evolve, airlines are under increasing pressure to deliver experiences that not only meet customer needs but also drive loyalty and competitive advantage. Understanding what passengers value most, and how those expectations are changing, has become essential for shaping customer experience strategies and investment decisions.
The PaxInsight Forum brings together airlines from around the world to explore the latest developments in passenger satisfaction, airline brand perception, and customer experience benchmarking. Through a combination of industry insights, airline case studies, and interactive discussions, participants will gain practical knowledge on how passenger feedback can be transformed into meaningful action.
Whether you are already participating in PaxInsight or looking to better understand how customer insight can support your airline's objectives, the forum provides a unique opportunity to learn from industry peers, share experiences, and help shape the future direction of the program.
What’s waiting for you if you attend
- Latest PaxInsight updates
Get an overview of the latest program developments, new capabilities, and upcoming enhancements. - What passengers want in 2026
Gain an early look at key findings from the 2026 IATA Global Passenger Survey and explore emerging passenger expectations and industry trends. - Airline success stories
Hear directly from participating airlines on how they use PaxInsight data to identify opportunities, improve customer satisfaction, and support decision-making. - Real-world data applications
Discover practical examples of how passenger feedback and benchmarking data can be used across customer experience, strategy, marketing, and product teams. - Getting started with PaxInsight
Learn best practices for onboarding, implementation, and driving internal adoption to maximize value from the program. - Interactive discussions and future requirements
Share your feedback, discuss your organization's needs, and contribute to the future development of PaxInsight. - Peer networking
Connect with customer experience, strategy, insights, and data professionals from airlines across the industry.
Don't miss this opportunity to connect with industry peers, gain valuable passenger insights, and help shape the future of airline customer experience.
Complete the form below to register for the PaxInsight Forum

Tokyo
Japan’s dynamic capital, Tokyo, seamlessly blends centuries-old traditions with cutting-edge innovation. As one of the world’s leading aviation and business hubs, Tokyo provides an inspiring setting for the 2026 PaxInsight discussions and networking. Participants can experience the city’s unique energy by visiting iconic landmarks such as the Senso-ji Temple and the Tokyo Skytree, exploring vibrant districts like Shibuya and Ginza, or enjoying Japan’s world-renowned cuisine, from Michelin-starred restaurants to authentic local izakayas.
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Visa requirements
The IATA TravelCentre provides passport, visa, health advice, and much more. Visit the IATA Travel Centre-Passport, Visa & Health Requirements.