Crisis Communications and Media Response for Airport and Station Managers

4-day (12 hours) LIVE virtual classroom course

This course has recently been replaced by the NEW Crisis Communications and Modern Media Management for Aviation Professionals course.

Are your local staff and representatives prepared to speak to the media at the time of a crisis? Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over in IATA’s Crisis Communications and Media Response for Airport and Station Managers course. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.

Course code: GOC030VCEN02

Course format

• This is a 3-day virtual classroom course

Upon completing this course, you will be able to:

• Recognize common media pressure points and the implications these have on a response
• Present information without room for misinterpretation and take control of the communication situation
• Take control during interviews and develop key messages
• Select the right spokesperson in a crisis situation
• Protect your company’s reputation, image and brand when handling a crisis situation

The key topics that are covered during this course include:

• Understanding the current media landscape
• Crisis versus Emergency
• Stakeholder objectives and cooperation during a crisis
• Crisis communications complication factors
• Gathering creditable sources of information
• Designing and implementing an airport crisis communication plan
• Social media management and response
• Practicing live interviews and ways to avoid interviews and ambush
• Practical guidelines for interaction with the media
• Good and bad examples of corporate communications

This course is recommended for:

• Airline station managers
• Ground handling managers and supervisors
• Airport authorities

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.