Selling Sustainable Travel Workshop: Tools and techniques for travel organizations (LIVE virtual classroom)

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VIRTUAL CLASSROOM

We also offer this course in-person at our Training Centers. Browse the CLASSROOM schedule to register

About the course

2-day (16 hours) LIVE virtual workshop

IATA Selling Sustainable Travel Workshop: Tools and techniques for travel organizations aviation training course

As the number of extreme events related to climate increases and the backlash against unbalanced tourism grows, it becomes vital for travel professionals to be invested in selling and promoting responsible tourism. Not to mention that sustainable travel segment is set to grow to 335.93 billion between now and 2027. As a travel service provider, are you ready to play an active role in the rising necessity and to satisfy the growing demand from customers? As tourism boards and travel management companies, are you looking to educate travel advisors on how to offer sustainable travel packages and promote responsible travel behavior? Come and participate in this workshop and be partners in shaping the travel trends positively. Whether you are an experienced travel professional or a new entrant, this course will enable you to assess environmental, social and economic impacts of your products and services and clarify customers’ questions about sustainability. You will also be equipped with practical hands-on guidance on how to package your services and improve efficiency of your offerings.

Download the Outline

Course Code: TTTP-13-VC

Workshop format

  • The live sessions of this virtual workshop are delivered by an official IATA Instructor.
  • The workshop will take you approximately 8 hours to complete and be held over 2 consecutive days.
  • There will be 2 live interactive virtual classroom sessions per day, each session will be 120 minutes.
  • The live sessions will require your participation, with multiple Q&A sessions and additional time spent on self-study material including projects, research, additional reading and videos.
  • Student performance will be based on an assessment.

Technical requirements

Please verify your hardware, software and network to support your upcoming course with IATA Training.

Prerequisites

  • Recommended level is Entry-level and Intermediate.
  • The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the B2B Training Specialist in your region.

Virtual venues

We schedule our virtual classroom courses through one of 3 virtual venues, each in a different time zone for your convenience. For more information, please visit our page on virtual classroom timing or contact our Customer Portal.

Please check the exact schedule of each class below (View more details) and click ‘Register’.

There are no scheduled classes at the moment

What you will learn

Upon completing this course you will be able to:

  • Assess the potential of individual and group ecotourist specialty markets
  • Identify actions that can reduce the environmental impact of travel
  • Evaluate the sustainability of different elements of a trip and identify the best options
  • Create attractive sustainable travel products
  • Market and communicate sustainable tourism/travel offers to clients and clarify their questions

Course content

The key topics that are covered during this course include:

  • Size and growth of the travel industry
  • Macrotrends
  • Important metrics used to capture sustainability
  • Understanding source markets and challenges
  • Improving sustainability of a destination
  • Packaging sustainable travel products
  • Marketing the sustainable offerings effectively

Activities

  • Case studies
  • Informative reference materials
  • Hands-on exercises

Who should attend

This course is recommended for:

  • Travel Advisors
  • Travel Managers
  • Tour Operators
  • Ministry of tourism
  • Tourism Board Members
  • Travel Agent Associations

Certificate awarded

An IATA Letter of Attendance is provided upon successful completion of the workshop.

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