What does the airline retail revolution mean for airline leaders? What new capabilities need to be leveraged and what structural, process, and mindset changes need to be put in place in order enable an optimal value creation?
In 2022, IATA and the Boston Consulting Group (BCG) interviewed and surveyed airline leaders across a vast range of functions encompassing distribution, commercial strategy, IT and Technology, Digital and eCommerce, Pricing and RM,
The resulting study aims to identify the value creation ambition, the investment requirements and the roadmap for the industry transition to Modern Airline Retailing.
As airlines are rethinking their retail approach and the necessary evolution of their commercial organizations, the transition is expected to be resource-intensive, but one that will pay off.
Read the full report to find out more!
