As more airlines announce their transition to Offers and Orders within the Modern Airline Retailing (MAR) journey - with a strong emphasis on Order Management - tangible first-hand learnings and best practices are emerging and are expected to grow throughout the year.
The transition to 100% Offers and Orders entails not just a technical transformation but also a significant process re-engineering and simplification effort. This shift, which involves bidding farewell to legacy standards like EDIFACT, brings about meaningful and exciting opportunities to improve the customer experience and offer the flexibility for airlines to become more innovative.
In light of this, we are excited to launch the “MAR in Focus” series of publications, which aim to break down the MAR vision and tenets into bite-sized, easily digestible short papers, delving deeper into specific areas of the subject matter which are top of mind for many. These resources will provide you with more granular insights into actionable modern retailing areas of focus, enabling you to plan while also kicking off discussions internally, as well as with your partners along the retailing value chain - one focus area at a time.
First new releases:
To explore the wider vision and context of Modern Airline Retailing with 100% Offers and Orders, check out the foundational tenets and considerations of the transition covered in the Airline Retailing Consortium releases.
Discover these first releases and do not hesitate to share your thoughts, or suggest an area for a future InFocus paper. > Let us know
